India, July 21 -- What began as an unexpected travel disruption has grown into a South Indian dining brand. Shri Dakshinam, founded by Mahima Parashar and Apoorv Parashar, with Krishna Sahu serving as Chief Marketing Officer, now operates across 21+ cities with more than 26 outlets, bringing authentic South Indian flavours to diners across India.

The brand's journey and expansion plans were recently discussed on The Success Playbook, a business podcast hosted by Jatin Solanki, Co-founder of Expertrons and Scale100x.Ai.

Founded in 2021, the idea for Shri Dakshinam emerged after the founders' trip to Sri Lanka was cancelled during the pandemic. While spending a few days in Bengaluru, they explored the city's food culture and were struck b...