India, June 5 -- Your Instagram feed has become a very convincing shop window. Handmade bags, linen dresses, protein coffee, customised pet portraits, dopamine decor or suspiciously affordable designer dupes - the algorithm always seems to know exactly what you want. What it can't tell you is whether the seller will actually deliver. It's easy to click 'Buy Now' on that cute asymmetrical skirt that keeps popping up on your feed. But every purchase comes with a degree of risk. Best-case scenario? You've discovered your new favourite brand. Worst case? You're stuck with a polyester nightmare while the seller vanishes into ether, taking your customer-service hopes with them.

So, before you open your UPI or type in your card details, here ar...