India, Oct. 31 -- Even as South behemoths have conquered the Indian market with their pan-India offerings, Shah Rukh Khan remains the 'king' overseas. That much is evident from reports on his new film, King, and its overseas rights deal. A new report claims that the film's overseas theatrical rights have been acquired for Rs.175 crore, setting a new record for Indian cinema.

Pinkvilla reported that Phars Films has acquired the rights to sell the film overseas for Rs.175 crore (over $18 million). Till now, the overseas rights of Shah Rukh's films have been with Yash Raj Films. The company famously distributed both Pathaan (made under its own banner) and Jawan starring Shah Rukh in 2023, to great success. However, Phars also has experience...