India, Aug. 22 -- A few weeks ago, content creator Jhanvi Bhatia (@JhanviiBhatiaa) posted an Insta story, in which she wore nude makeup, but covered a blemish with a heart-shaped pimple patch. Her 433K followers loved it: "They all said it looks so cute and natural".

The look of the moment is really looking like yourself - pimple patch included. Nude makeup used to be about fixing every flaw to look perfect. Now, it's about looking hydrated, happy and chill. "The nude look of 2025 is natural and real. There is no room for a cakey face," Bhatia says. OG makeup artist Namrata Soni says that nude looks are the toughest. "You are wearing makeup but must make it look like you aren't wearing any. But it must also look like the glow is from you...