India, March 30 -- What just happened?

Bollywood actor Salman Khan recently appeared in a new ad for super.money and within minutes, Instagram saw a surge in engagement. With no prior announcement, the ad was released and quickly began circulating online.

Watch the VIRAL AD here:

Watch the VIRAL AD on Instagram:https://www.instagram.com/reel/DWawYZrCN3-/

No larger-than-life storyline. No high-intensity background score. No exaggerated drama. Just Salman Khan - in a composed, understated manner, holding attention on screen.

And that appeared to resonate.

The comments section saw participation from several actors

Siddhant Chaturvedi responded. Varun Dhawan applauded. Raghav Juyal reacted with humour. The interaction quickly expanded ...