India, May 20 -- In a world where once whisky was only swirled, sniffed and savoured on the rocks, India has been plunging into new territory and proving that this storied spirit has a place in modern mixology. The era of whisky cocktails is here and seems here to stay with mixologists across the country dreaming up new and exciting ways to use India's favourite spirit. On the occasion of World Whisky Day, across India, bars and mixologists dove into exploring the potential of whisky in cocktails and unpacking how that shifting narrative will shape the whisky space going forward. The celebration also landed at a moment when the underlying market data makes India's relationship with whisky worth examining in some detail.

India is the worl...