India, Sept. 1 -- Mumbai, August 27 - In a country obsessed with fast fashion, two veteran entrepreneurs are building a brand that's turning the tide. Roar For Good (RFG), founded by Rajan Pillai, a 27-year fashion industry veteran, and Rajan Dutta, a seasoned business leader with decades of strategic experience as a board director, independent strategist and investor, is one of India's first truly sustainable lifestyle brands-crafting apparel, footwear, and accessories from recycled plastic, floral waste, bamboo, hemp, jute, and organic cotton.

More than just eco-conscious fashion, RFG plants trees with every sale and aims to reshape consumer behavior. "The future is all about eco-friendly and sustainable. It's just a matter of time," s...