India, June 13 -- Long before the day's catch reaches markets, it has often already made its way to millions of phone screens. A silver stream of anchovies; starfish in a single-file formation; an arrangement of squids, big and small; brimming baskets of seer fish and mackerels; an occasional massive lobster. From celebrations aboard trawlers, frenzied auctions on shore to simple meals cooked at sea, these are the everyday sights and sounds that fishermen-turned-content creators share with their millions of followers.

Some days it's a clever fishing hack. Other days, it's a mesmerising marine species spotted in the deep or a sudden bountiful haul. By documenting their raw, unfiltered lives at sea, creators from Tamil Nadu, such as Ungal ...