India, Aug. 23 -- For those who grew up watching TV in the 90s, the Sri Adhikari Brothers logo is imprinted on their memories. Before it became a TV channel, SAB was a production house associated with some of the most iconic Hindi TV shows of the 90s. Three decades on, the TV landscape may have changed, but SAB soldiers on, now shepherded by a new generation. Ravi Adhikari, the son of co-founder Gautam Adhikari, is leading the charge in the era of OTT and AI. In a candid conversation with Hindustan Times, Ravi speaks about managing the legacy of India's first listed media company, striking a balance between emotion and business, and how his production house is using artificial intelligence not to replace human creativity but to enhance it...