India, Aug. 25 -- You've been associated with 'Bollywood' for a long time without an actual association with it - what's that been like?

I've been part of creating websites on Bollywood and its associations. It's been a lot of fun. Incomprehensible at times, annoying at times, and hilarious very often. It's a world I would normally never step into wearing any mask I might think of, but it's a very colourful, whimsical, crazy yet terribly intense and demanding world which can be daunting if you don't set good sense, logic and schedules aside and leap in, without thinking too hard or too straight. Running websites is not about knowing that world, but about knowing the audience that wants to know that world. And 'people' is a far more inter...