Chandigarh, Aug. 28 -- Move over handmade posters and dull social media posts, Panjab University (PU) is now witnessing its first-ever AI-powered elections. While student parties are already leveraging the power of social media, AI has emerged a gamerchanger, helping parties scale up their digital efforts with sharper, catchier content.

Former PUCSC vice-president Archit Garg noted that social media has moved from being a supplement to a decisive factor in vote conversion. "During the previous elections, it was just about uploading posters online. This year, professionalised teams are pushing cinematic reels, AI avatars and AI-generated interactive/relatable content. At least 400-500 votes can be attributed solely to stronger online camp...