India, Jan. 15 -- Season 4 of the RR Kabel Prime Volleyball League powered by Scapia, held in Hyderabad, in October 2025, delivered a landmark performance recording 239 million views across live TV & YouTube broadcast.

Season 4 witnessed massive 1.1 billion views across content categories & platforms with an unprecedented one-of-a-kind partnership with YouTube, a first for Indian sports leagues. The season marked a clear shift in how PVL engaged with younger audiences. Through collaborations with platforms such as Snapchat, the league focused on short-form storytelling to reach young millennial fans. Volleyball-focused creators were also formally recognised as league ambassadors, helping extend the sport beyond matchday coverage.

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