India, Oct. 8 -- The Pune Municipal Corporation (PMC) on Tuesday launched a citywide drive to curb the growing menace of illegal flex banners. Under the new rules, every flex will now have to display the name of the printing press, enabling officials to trace and penalise those responsible for unauthorised printing.

Municipal commissioner Naval Kishore Ram issued an order stating that anyone found erecting unauthorised banners will face a fine of Rs.1,000 per flex. A police complaint will also be filed under the Maharashtra Prevention of Defacement of Property Act, 1995.

The civic chief also warned that if illegal banners are found, the concerned assistant commissioner will be held accountable. Senior civic officials have been asked to ...