India, Oct. 24 -- Piyush Pandey, the legend who changed India's advertising landscape, died on Friday morning at the age of 70. Born in Jaipur in 1955, he joined Ogilvy & Mather India in 1982 as a client-servicing executive and gradually rose through the ranks to become Executive Chairman and Creative Director.

Widely regarded as a giant of Indian advertising, Pandey was the mastermind behind some of the country's most famous campaigns - including, but not limited to, Cadbury's "Kuch Khaas Hai" and Asian Paints' "Har Ghar Kuch Kehta Hai" slogans.

At a time when the advertising industry was dominated by Western aesthetics and English language, Piyush Pandey insisted on using Hindi and everyday Indian culture as a foundation for his campa...