India, July 8 -- Pepsi has apologized for and deleted a controversial post promoting Pepsi Wild Cherry after facing backlash online. The post in question was criticized for appearing to make light of consent, with some social media users claiming that it supported rape culture.

Over the last few days, Pepsi has been promoting its Wild Cherry flavour on social media platforms like X (formerly Twitter) and Threads (which is owned by Meta).

On Tuesday, the official account of Pepsi shared a post on Threads which read: "Pepsi Wild Cherry is what happens when regular cherry stops asking permission."

The post drew widespread backlash online as users condemned it for promoting rape culture. Critics argued that the post joked about consent and...