India, March 21 -- A Mumbai beach has become the site of an unusual new service that is capturing the attention of the internet.

A man sitting by the shore has found a way to turn listening into a business, offering people a chance to share their worries in exchange for a small fee. The video of this unique setup has now gone viral, drawing widespread curiosity and amusement online.

Paytm founder Vijay Shekhar Sharma re-shared the video of the man on X (formerly Twitter), with the caption: "I am sure you can't guess, what does this guy do."

In the video, the man can be seen seated next to a placard inviting passersby to share their problems. His simple yet intriguing approach has sparked conversations about alternative ways of seeking ...