India, May 28 -- OpenAI is exploring a new identity feature that would allow users to sign in to third-party apps using their ChatGPT accounts, marking the company's latest move to expand its footprint beyond AI chat tools. A new webpage published Tuesday reveals that OpenAI is gauging developer interest in integrating this feature into external applications, from startups to platforms with over 100 million users.

The move would place OpenAI in direct competition with established identity services such as Google Sign-In, Apple ID, and Microsoft Account, all of which offer fast and secure authentication across the web. A "Sign in with ChatGPT" option could create an ecosystem around ChatGPT accounts, a potential gateway to deeper AI integ...