India, Oct. 7 -- OpenAI Inc. has embedded a new Chat feature in ChatGPT, transforming the AI chatbot into a mini operating system unto itself.

The new chat feature allows users to run external apps and services inside ChatGPT. Think designing a poster in Canva or even making a purchase using OpenAI's new Instant Checkout system-all within a single interface. Developers can build "mini apps" using OpenAI's new Software Development Kit for ChatGPT. The chat maintains context and multi-step workflows for ideating a product, creating visuals, and writing copy-all within the app.

The move positions OpenAI against Google Gemini and Microsoft Copilot, which are building AI assistants into their other products like Search and Office. ChatGPT's ...