India, June 1 -- A sea of platinum blonde wigs and billowing white dresses took over downtown Palm Springs this weekend, as fans gathered to celebrate what would have been Marilyn Monroe's 100th birthday on June 1. Organised by Greater Palm Springs Pride, the event set out with an ambitious goal: to bring together 500 Monroe look-alikes. It ended up more than doubling that target.

More than 1000 participants turned up, officially breaking the previous Guinness World Record of 254 impersonators set in Brighton, Australia, in 2020. Attendees recreated Monroe's signature style - from red lipstick to blonde curls.

For a $75 registration fee, participants received a curated costume kit that included the famous white halter dress inspired by ...