India, Dec. 22 -- An old LG air conditioner model has turned into an unlikely object of desire in South Korea after a viral video revealed that its logo was made of pure gold. The discovery has prompted many households to rummage through storage rooms and grandparents' homes in search of the decades-old units.

The renewed interest centres on certain LG Whisen air conditioners released roughly 20 years ago, The Independent reported.

The frenzy began after a Seoul-based jewellery shop owner and YouTuber, known online as Ringring Unni, uploaded a video titled "Is there gold in air conditioners?". In the clip, a customer brings in crumpled metal letters removed from an old LG Whisen air conditioner.

"What is this?" the shop owner asked in ...