India, Aug. 28 -- FSN E-Commerce Ventures Ltd., which operates India's online beauty store Nykaa, is expanding its overseas business in hunt for future growth.

The Mumbai-based company is launching Bollywood actor Katrina Kaif's Kay Beauty in her home country of UK, co-founder and Executive Director Adwaita Nayar told Bloomberg in an interview, adding that "the US, Middle East and certain markets in Asia," are the other growth markets for the brand.

While the UK push will be across 13 stores and an online platform, Nykaa faces the challenge of pushing its brand awareness in a very competitive cosmetics and skin care market. The company will tussling with stalwarts from L'Oreal SA to Estee Lauder Cos Inc. for shelf space in these UK stor...