India, May 4 -- Nukkad Naatak is the most unusual Hindi film you will see this year. I refrain from using the term 'Bollywood film' here because the film does not fit into the traditional Bollywood mould. It is made by two beginners who scream 'outsiders' and has no industry support. Yet, this tiny indie film with a production budget under Rs.1 crore not only made it to the theatres, but also released on Netflix last week. And since then, it has trended in the top 10 on the streaming giant, reaching audiences who had no idea the film even existed.

Nukkad Naatak is the most extreme example of a recent phenomenon in which streaming has turned films that have not received their due in theatres into 'successes' on OTT. Whether it is films li...