India, Oct. 1 -- Power discom Noida Power Company Limited (NPCL) has launched "Urja Samman", a loyalty programme that turns responsible energy habits into lifestyle rewards, officials said on Tuesday.
Designed to encourage practices that benefit both consumers and the grid, the initiative enables consumers across Greater Noida to redeem points for vouchers at more than 40 leading brands spanning healthcare, retail, restaurants and entertainment.
"Urja Samman is not just a loyalty programme - it is our heartfelt way of appreciating consumers who stand with us in the journey of sustainable growth. Every responsible choice they make, whether big or small, contributes to building a brighter tomorrow," said NPCL spokesperson Manoj Jha.
The ...
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