India, July 16 -- This mustn't have been easy. Despite a fair amount of success with true wireless earbuds over the years, for the United Kingdom (UK)-based startup Nothing, beginning its headphone foray by competing with the flagships is a bold move. This is a domain with discerning consumers-cognisant of the money they're spending and the sound signature they prefer. It is also a space overwhelmingly dominated by Sony, Bose, and Sennheiser, with Sonos and Dyson making their bids.

Nothing Headphone (1) tries to line up the cards in its favour, foremost by getting the pricing right. Sony's WH-1000XM5 is priced at Rs.34,990, while Sennheiser demands Rs.20,990 for a Momentum 4, and Bose wants Rs.24,990 to be sent its way if you'd like a Qu...