Not just viral videos, this content creator's biggest win is taking her brand to rRs.r200 crore in just a year
India, July 13 -- Many know that before making her mark as an actor, she had already established herself as a successful content creator. But that's not the only feather in her cap. Away from the arc lights, she has also aced the business world too, with her innerwear brand scaling an impressive Rs.200 crore in annual recurring revenue (ARR) within just a year of its launch.
The woman behind the feat is none other than content creator-turned-actor Kusha Kapila. Beyond entertaining audiences with her videos and acting projects, Kusha is also making a mark as an entrepreneur with her innerwear and shapewear brand, UnderNeat.
The Gurgaon-based startup, co-founded by Kusha and Vimarsh Razdan, has seen an impressive trajectory since its laun...
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