India, Sept. 18 -- NODWIN Gaming, a global leader in youth entertainment, today announced the launch of NODWIN Sports, a dedicated mainstream sports vertical focused on building new-age sports properties, driving mass participation and developing strategic opportunities across the Global South sports ecosystem.

NODWIN Sports has been established to bring NODWIN Gaming's expertise in building high-engagement youth and entertainment properties into mainstream sport. The vertical will conceptualize and scale new-age sports and active fitness competitions, develop mass-participation lifestyle properties, and work with sports federations, governing bodies, rights holders and brands to unlock new avenues for audience engagement and commercial ...