India, July 22 -- Recruiters in Delhi NCR have stopped asking candidates what they studied. They now want to know what candidates can build, manage and optimise. Course Unbox, a Noida-based institute, has built its entire model around that shift.

Can you launch and optimise a Google Ads campaign? Can you lift a website's visibility in search? Can you read campaign analytics and turn the numbers into a decision? Can you use AI tools to work faster without cutting corners on quality?

These are the questions Indian recruiters increasingly put to candidates in marketing interviews. A degree may get someone into the room. On its own, it does not answer a single one of them.

The World Economic Forum's Future of Jobs Report 2025 places AI and...