India, July 27 -- India's consumer internet companies spent the last decade mastering convenience. We built platforms that delivered food in minutes, moved millions across cities, and made shopping frictionless. Scale came from aggregation, logistics, and transaction efficiency. The larger the inventory, the stronger the business looked. That playbook is beginning to break down in one category: experiences.

Most platforms today still treat experiences like inventory. Events, activities, workshops, trips, and social outings get aggregated into searchable listings and optimised for conversion. On the surface, the model looks scalable. In practice, it misses the fundamental nature of what experiences actually are.

Experiences are not produ...