India, March 18 -- Cognitive warmup. It was in January 2023 when Buzzfeed Inc. CEO Jonah Peretti announced in a memo to staff that the company was making a hard pivot to AI. Two points to remember. First, this happened two months after OpenAI's ChatGPT caught everyone's fancy. Second, many years before the word "slop" became a real thing, much to the annoyance of AI bros.

The transition Jonah Peretti was talking about-using AI to generate articles and other content on the website. Turns out, the readers didn't want that. Buzzfeed has posted a $57.3 million loss in 2025, underlining a disastrous infatuation with Artificial Intelligence.

Perhaps the choice of the name for Meta Platforms Inc.'s next AI models should've been a giveaway-it i...