India, Oct. 7 -- A new rule prohibiting loud advertisements on streaming services was passed in California. The regulation ensures that ads on Netflix, Hulu, and Disney+ apps are not louder than the content that users are viewing. The bill was signed by Governor Gavin Newsom to help viewers enjoy their shows without interruptions. The law will go into effect on July 1, 2026. This came after a lot of locals from California complained about ads being too loud, which at times startled them.

Under the new law, streaming platforms such as Netflix, Hulu, Prime Video, Disney+, and Max must keep ad volumes at the same level as regular content. The rule states that companies cannot "transmit the audio of commercial advertisements louder than the ...