India, July 31 -- In a market often focused on aggressive promotion,, the collaboration between Nepa Rudraksha and actor Ajay Devgn stands out not for its volume, but for its perceived depth. It isn't built on endorsements or flashy slogans, but rather appears to be a meeting of purpose, aiming for an alignment between devotion and clarity.

Nepa Rudraksha has been a presence in the spiritual space since 1973. With its origins in Nepal's sacred Arun and AAA quality standards, the brand has gained a global following among various individuals, including monks,meditation instructors and people seeking grounding and peace. The reason is simple: Nepa doesn't just sell Rudraksha beads. It aims to preserve a lineage.

Nepa Rudraksha was founded ...