India, Sept. 26 -- It's neither superstar Shah Rukh Khan nor Ranveer Singh with his larger-than-life persona who holds the top spot when it comes to the top rank of India's most powerful celebrity brand. The title belongs to someone who is not from Bollywood. In fact, he has a staggering brand value pegged at $231.1 million.

On Thursday, Kroll, an independent provider of global financial and risk advisory solutions, released the ranking of India's most powerful celebrity brands. The results are based on brand values derived from both their brand endorsement portfolios and relative social media presence.

This year, star cricketer Virat Kohli, who is married to actor Anushka Sharma, surpassed Shah Rukh and Ranveer to take the top spot. Hi...