India, Oct. 17 -- The beauty industry has come a long way from traditional skincare rituals involving kitchen ingredients, herbal preparations and homemade ubtans. Today, consumers have access to an extensive range of serums, exfoliants, moisturisers and treatments, each promising to address specific skin concerns.

For Swagatika Das, CEO and co-founder of Nat Habit, this intersection of tradition and modernity was central to the brand's founding philosophy. Her experience as a consumer made her recognise a gap between the natural beauty rituals she grew up with and the convenience offered by contemporary beauty products. She wanted to bring these two worlds together by developing Ayurvedic-inspired skincare and haircare products that com...