India, Sept. 16 -- As a parent, I have become quite particular about the clothes I buy for my son. My son is 11, and as a pre-teen, he has actually started looking at apparel with a different perspective altogether. Now, he wants clothes in his favourite colours, has specific brand preferences, and wants something easy to wear and, of course, that matches his footwear as well.

So, practically, he is at an age where he has become selective, and looking good is only one part of the equation. But as a mom, I not only have to consider his favourite colours or his favourite Marvel heroes printed on his t-shirts; I need comfortable clothes, easy to put on and remove, and something that can be washed easily without much of an effort.

This is w...