India, June 26 -- Microsoft's XBOX gaming console brand announced that it will increase console prices worldwide starting August 1, 2026, according to an official company statement. The price of 512 GB XBOX console models will go up by $100. The price of 1 TB XBOX console models will increase by $150. XBOX is also discontinuing its 2 TB console model.

This is not the first price increase. XBOX had already raised console prices in the United States by $20 to $70 in October 2025. XBOX said it had hoped to avoid another round of price hikes and spent several months working with suppliers to find other solutions. However, the company said the cost of important console parts, especially storage and memory components, has risen sharply. Accord...