India, Oct. 16 -- Meta has introduced a new festive marketing playbook for brands in India, highlighting how shopping trends are shifting beyond Diwali and extending into the wedding season, Christmas and year-end sales. The Instagram maker says consumers are increasingly discovering products through creators, using artificial intelligence (AI) for shopping inspiration and moving from browsing to buying in shorter periods. Its Festive Accelerator 2026: CMO Playbook outlines how businesses can build demand before major sale events and maintain consumer interest long after the Diwali rush. The report also highlights the growing contribution of smaller cities to online shopping. Here's everything you need to know about Meta's latest festive ...