India, May 27 -- Cited in ragtag idioms to symbolise speed, thrill and a ridiculous amount of money, Ferrari has now gone electric with the launch of 'Luce' - a pivotal moment in the carmaker's history that has sparked mixed reactions, with some hailing the launch and some, auto purists in particular, not liking the development much.

The unveiling of the Ferrari Luce marks the Italian luxury giant's first fully electric vehicle - a move that many once considered unthinkable for a brand whose identity was built as much on the roar of its engines as on its sleek silhouettes. Yet in an auto industry racing towards electrification amid tightening emission norms across the world and changing consumer preferences, Ferrari has now entered the E...