India, Aug. 7 -- For a film which collected more than a crore on it's opening day, has in a matter of two weeks grossed 100 crores and become a phenomenon. Mahavatar Narsimha has posed stiff competition to releases like Saiyaara, and seen a massive jump in the number of screens and shows allotted to it. And oh, it's India's most successful animated film ever.

Director Ashwin Kumar talks to HT City exclusively on the response, and says, "We knew from the get go that this had to be animated, because the scale needed, the flexibility of creativity, cannot be done through live action. Even if it was to be done, it would cost way more crores. I always felt that whenever you use a superstar, people have the tendency of projecting the God onto ...