India, March 13 -- Lord's Cricket Ground and the Marylebone Cricket Club made waves in 2024 by announcing a first-of-its-kind deal with brewing company BrewDog to be its official partner and supplier of beer for the following four years. However, that partnership was snapped and brought to an end after a change in the leadership of BrewDog, which was purchased by a US-based company known as Tilray Brands, which is a cannabis producer.

The craft brewery company's struggle with sales and finances forced a GBP 33 million rescue bailout by the American conglomerate, which produces medical marijuana and takes over after being forced to cut hundreds of jobs and shut down close to 40 locations across the UK.

Lord's happens to be another piece ...