India, May 26 -- A Delhi-based company has sparked a social media debate with its business model of providing "shopping assistance service". CarryMen is a startup through which people can book an assistant for as little as 30 minutes to perform tasks like holding their shopping bags or standing in a queue for them.

"We help customers carry shopping bags, move comfortably through busy areas, and focus on their shopping without physical strain," the company says on its website. "Our goal is to make shopping a more comfortable and stress-free experience by providing trained, supervised, and reliable shopping assistants directly inside markets."

On the website, CarryMen lists several 'Shopping Assistance Packages' - starting with 30 minutes...