India, June 4 -- Actor Kriti Sanon has been announced as the new female brand ambassador for Vogue Eyewear, joining longtime brand face and her Cocktail 2 co-star Shahid Kapoor in the eyewear label's latest campaign. The move brings together the two stars as the brand sharpens its focus on individuality, confidence, and self-expression. Kriti adds a fresh and contemporary voice to the brand's evolving identity.

Titled Vogue Eyewear Journeys, the new campaign explores the idea that personal style evolves alongside life experiences. Instead of treating fashion as something fixed, the campaign presents it as a reflection of self-discovery and constant reinvention.

The visual narrative follows different versions of the protagonists as they ...