India, Oct. 15 -- Kim Kardashian's SKIMS shapewear company has launched a new product, which has created quite the controversy on social media, especially X. While many remarked that the $32 price tag is quite high, others pointed out that the product is nothing new and is called "merkins."

The product is listed as "faux hair micro string thong" on SKIMS' official website. The "limited edition" item is available in 12 shades, and the size ranges from "XXS" to "4X"

An individual posted, "She's making merkins now?" Another added, "$32 for something fake which can be obtained naturally?!" A third commented, "Was there a... demand for this? I'm trying to understand." A fourth wrote, "We should return to the Stone Age at this point cause wt*...