India, April 27 -- Filmmaker Karan Johar has addressed the practice of paid publicity in Hindi cinema, saying it needs to stop because it is becoming difficult to gauge audience reaction. Speaking at a recent event, Karan said Bollywood needs to 'let their work do the talking' and reduce publicity and marketing.

Karan recently appeared at a discussion on the industry organised by The Week, where an attendee spoke about actors like Janhvi Kapoor and Shanaya Kapoor doing 'method marketing' for their recent films, Param Sundari and Tu Yaa Main, respectively. She asked if this trend of PR could catch up in Bollywood, and Karan responded, "I think Bollywood should stop doing PR. It would be much better. They should let their achievements spea...