India, Oct. 29 -- Kanye West and his wife, Bianca Censori, are preparing to launch new fashion and beauty brands to give Kim Kardashian's SKIMS and SKKN a run for their money, reports Radar Online. A source close to the rapper and Censori confirmed that they are planning to build and introduce a "mirror image" of Kim's business model.

Kanye West is plotting a "revenge play" on his ex-wife Kim Kardashian, a source close to the rapper told the outlet, adding, "This goes way beyond fashion. He's determined to outdo Kim on every front."

They said Kanye is deliberating crafting Bianca Censori's upcoming brand to mirror Kim's. "It's designed to compete directly with everything Kim has created," the source added.

Meanwhile, another industry i...