Srinagar, July 10 -- Chief minister Omar Abdullah on Thursday called for a shift from volume-driven to value-based tourism, saying there is a need to develop Jammu and Kashmir as a sustainable tourism destination and regulate the flow of visitors.

"Tourism without sustainability is an unqualified disaster. It may survive for a few years, but it cannot endure in the long run unless sustainability is built into its very foundation," Omar said while addressing the inaugural session of the Conclave on Sustainable Tourism Planning-Designing Tourism for Tomorrow, organised by the department of tourism at SKICC.

The conclave had been organised at a crucial juncture when Jammu and Kashmir was reassessing its tourism vision and determining wheth...