India, April 7 -- An Ivy League graduate and the owner of a PR firm revealed why she spends $12,000 (over Rs.11 lakh) a year on beauty treatments and clothes, especially after moving from New York to Utah. In a conversation with Business Insider, she revealed that she undergoes the pricey procedures to keep up with beauty standards.

"Utah has a slower pace, less diversity, and a more conservative culture, but one of the biggest challenges is the pressure to maintain a youthful, fresh appearance. Even though NYC is very focused on appearance, it's not as bad as Utah," Hilary Reiter Azzaretti told the outlet, adding that she felt Utah was very "beauty-centric and that a lot of people here cared about longevity, wellness, and appearance." ...