Ahmedabad, Oct. 13 -- For a growing number of young Gujaratis, preparing for Navratri begins months before the first night of garba, with IV drips for glowing skin and energy, grooming appointments and carefully planned outfits. At the venues, the experience ranges from community celebrations in housing societies and villages to ticketed events offering personal security, butlers and private dining.

Social media offers to rent garba partners have also prompted a police warning over suspected online fraud.

"Youth is extremely excited. They start at least two to three months in advance, planning not just their outfits but their skin care and wellness," said Dr Anshul Warman, a dermatologist at Apollo Hospitals in Ahmedabad.

IV therapy is...