Chandigarh, Nov. 23 -- The Chandigarh LitFest being organised at the Lake Club, on Saturday, hosted a deep dive into the craft of advertising with acclaimed ad film director Prahlad Kakkar, who headlined the session 'The Power of Story: Advertising Insights.' In a neutral yet evocative tone, Kakkar asserted that "Advertisement is an art of story-telling. It is the story that adds value, the story that makes it powerful, not the product."

Kakkar captivated the audience by delving into the world of ideas and creativity, sweeping them with a wave of nostalgia by showcasing his most iconic ad films from the 90s, including the memorable Pepsi advertisements featuring cricketing legend Sachin Tendulkar and actor Shah Rukh Khan. He recalled tha...