India, Aug. 30 -- Alibag, long regarded as a weekend getaway, is steadily transforming into one of the most sought-after real estate destinations in Maharashtra. Over the past few years, several prominent developers have launched villa and plotted development projects in the coastal town. This wave of branded real estate activity has triggered a noticeable shift in Alibag's positioning, from a leisure retreat to what many now see as a market of the masses or as an "extension of South Mumbai," real estate experts said.

According to real estate consultants, Alibag's appeal has increased due to improved connectivity through the Mumbai-Goa highway, the Ro-Ro ferry service from Gateway of India to Mandwa, and upcoming infrastructure upgrades,...