India, Sept. 9 -- We want our products to be simple and intuitive, the words of Apple's new CEO, John Ternus, as he took the stage for a pivotal keynote that ushers a new chapter for the Apple iPhone, and indeed the broader foldable phone market. Apple, which completed its 50th anniversary earlier this year, has unveiled the new iPhone 18 Pro, the iPhone 18 Pro Max and indeed the perceived star of this year's lineup, a foldable iPhone Ultra. Also unveiled at the 'Surprise and Shine' keynote are the new Apple Watch Series 12, fourth generation Watch Ultra and the AirPods 5.

Ternus is no stranger to the limelight on stage, having introduced key Apple products over the years. This time, as the one steering Apple's fortunes, Ternus shared hi...